SMEN 詩萌

SMEN 品牌>SMEN 詩萌
SMEN詩萌,是廈門詩萌集團有限公司旗下的快時尚女裝品牌,于2006年正式推出

品牌理念

SMEN代表著 Self-confidence自信、Metropolis都市、Enchantment 魅力、Newlook新觀點。致力打造時尚的生活方式,為顧客提供優·質流行的時尚商品,塑造獨特的現代新女性魅力美學


設計理念
品牌的創作靈感來源于生活日常,設計師擅于觀察、捕捉、提煉、運用國際流行趨勢及元素,重構并滿足現代女性的著裝心理需求

客群標簽

一群心理年齡在25-30歲左右的現代新女性,追求都市化生活形態,不甘淪為生活的配角,獨立、自信但不失女人味,擁有對生活美學的感知力。喜歡嘗試多變混搭的穿衣體驗,在享受隨性購物樂趣的同時,也為釋放自我內心的壓力


SMEN is a well-known fast fashion women's clothing brand of Xiamen SMEN Group Co., Ltd., which was launched in autumn 2006


Brand Philosophy

SMEN represent Self-confidence, Metropolis, Enchantment, Newlook. To create a fashionable lifestyle, to provide customers with high-quality, popular fashion goods, and to create a unique modern new female charm aesthetics


Design Concept
Brand inspiration ,comes from daily life. Designers are good at observing, capturing, refining, using international trends and elements, and reconstructing and satisfying the psychological needs of modern women's clothing

Group labels

A group of modern new women, aged about 25-30 years old, pursuing the urbanized lifestyle, unwilling to be a supporting role in their lives, independent, confident, but not feminine Having an aesthetic perception of life. Like to try a variety of Mashup clothing experience, in the enjoyment of casual shopping fun, but also to release the pressure of my heart




 

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